Fruit Loops are a “Smart Choice” – Says Who?!

A Harvard Fruit Loop says so.

As if helping Americans to be healthier isn’t hard enough, now this Tufts researcher is touting Fruit Loops as a “Smart Choice.” Check this out http://www.nytimes.com/2009/09/05/business/05smart.html?emc=eta1. I think Tufts should award all of us who are critical thinkers an honorary degree.

The Tufts researcher stated “research showed that, while shoppers wanted more information, they did not want to hear negative messages or feel their choices were being dictated to them.” How can someone with any integrity buy into this deadly nonsense and call “food” like Fruit Loops a “Smart Choice?”

Perhaps it is not an integrity issue. Perhaps this researcher is a prime example of an American who has been dumbed down thanks to consuming the chemicals and compounds she touts as a “Smart Choice.” Dr. Russell Blaylock summarizes “Smart Choices” so succinctly: http://www.youtube.com/watch?v=S8kgJfw699E

Comments

[Matt]

Re-read the article. Walter Willet from Harvard said “These are horrible choices.” Dr. Kennedy, the dean of nutrition from Tufts, is who you quote above.

[Laura Combs]

Thanks, Matt!

[Maria Droujkova]

That's a pretty dumb marketing move on their part. They are setting themselves up big time. Because once the labeling game begins, the next logical step is for an independent consumer protection agency to set up their own labels. You can even apply labels in stores, without any approval or knowledge from manufacturers. Pretty soon, a cellphone will be able to produce a label from any web site on demand - you just enter the product name, or scan it through an attachment, and it tells you what such-n-such group says about the product.